What it means to be a design-driven company
During SF Beer Week 2018, Fort Point Beer Company put together a comprehensive lineup of events that we felt reflected our beer, team, and mission. One of those events was a panel discussion about the importance of design in the beer industry, and at Fort Point in particular—it sold out fast!
Luckily for us, our host and partner AIGA recorded that evening’s talk, and we’re excited to share it here. We make it a priority to be thoughtful and deliberate when it comes to designing anything associated with our company, from our packaging to our swag (often with the help of our graphic design partner Manual). Being a design-driven company is core to who we are, and we’re proud to share our process and story with our community.
Watch the full video of the presentation below, featuring our Co-founder Justin Catalana, Creative Director Dina Dobkin, and host Travis Neilson (designer at Google and co-host of the podcast Late Nights with Trav and Los).